June 8, 2023 – Passport Technology (“Passport”), a global leader in innovative payment technology and customer engagement solutions for the gaming industry, today announced the selection of Passport’s Lush® loyalty and rewards platform and Mira® player enrollment kiosks, by Dreamscape Gaming & Entertainment for the Rio Hotel & Casino Las Vegas (“Rio”).
Passport’s Lush loyalty platform provides sleek and innovative tools for casino operators to drive player acquisition, enrich player engagement and facilitate tier progression through customizable games, player promotions and dynamic offers. Building upon the recent news of the Rio selecting Passport’s full suite of payments and processing solutions, the introduction of Passport’s Lush loyalty platform at the Rio Hotel & Casino is eagerly anticipated.
“Our team is extremely excited to partner with Passport along many aspects of our business,” says Kevin Sweet, Chief Gaming Officer for the Rio. “With the creation of a new loyalty program, we will utilize Lush to push the boundaries of traditional loyalty programs typically seen in destination resorts.”
As the industry’s first HTML5, cloud-based loyalty and rewards platform, operators can customize an unlimited number of branding, marketing, promotion, and gifting options through Lush’s secure web application. Guests of the Rio will benefit from patron self-service features, dynamic games library, comprehensive hotel offer, virtual drawings and Earn & Gets through the Lush kiosk. With integrated gifting and continuity built into the industry’s first Earn and Shop™ redemption portal, guests will have the opportunity to redeem points or comps instantly for unlimited prizes.
“Offers, enrollment and reprints are seen as the status quo for destination resorts,” said Diallo Gordon, Chief Product Officer and Chief Marketing Officer for Passport. “The Rio’s player development and reinvestment strategy here is remarkably different and unique in approach. We are ecstatic Lush was chosen as the foundation for the Rio’s digital resort transformation.”
“This partnership is strategic for the company as we grow market share across the United States and in destination resorts specifically,” stated Cleve Tzung, CEO of Passport. “A consistent theme in our discussions with the Rio is innovation and the flexibility and freedom Lush provides serves as one of many Passport advantages to delight our mutual customers.”