Missy Strickland brings over 27 years of leadership experience in the software development industry, where she has earned recognition for her expertise in product strategy, innovation, and team leadership. As the Senior Vice President of Loyalty at Passport Technology, Missy drives the strategic vision and execution of loyalty product solutions, ensuring seamless collaboration among product management, engineering, and sales teams to deliver exceptional results for clients.
 
Before joining Passport Technology, Missy co-founded Phi Gaming, a cutting-edge technology startup specializing in B2B2C SaaS platforms and hardware solutions. Under her leadership, Phi Gaming grew into a leading provider in the industry before being successfully acquired by Passport Technology in 2021.
 
Missy's diverse career journey encompasses roles as a developer, QA analyst, scrum master, product owner, and product strategist, giving her a holistic understanding of the entire product lifecycle. Her ability to bridge technical expertise with market insights enables her to turn innovative ideas into impactful, user-focused solutions.
 
A passionate advocate for combining technology with market-driven strategies, Missy is committed to delivering products that create meaningful and measurable outcomes for customers and end users alike.